tutorials on Web site Promotion
Get busy Gettin linked!
I've written (and read) much about the importance of obtaining good search engine ranking. For today, let's forget about it and focus on another key aspect of your internet marketing campaign. The simple fact is, too many people are obsessed with search engine ranking.
Yes, it is important to publicize your business in the search engines, but equally as important is making sure that other sites link to your site. (Actually, a high number of sites linking to you will, in itself, improve your ranking at a growing number of search engines. It's called the popularity factor.)
So, how do you get other sites to link to your site? Do you send them an email saying, "Would you like to exchange links with us?"
No. This is not the way to do it. You need to use some creativity when trying to secure strategic links.
Just this morning I made a visit to the Web Site Garage to do my monthly check-up. What I learned - beside the fact that I need to speed up my home page load time - was that there are now 1574 other web sites on the internet linking to my site, http://www.bizweb2000.com/.
How am I doing it? Lots of ways...
First of all, I want you to know I do NOT have a staff of helpers doing it for me. I wish I had the time and budget to hire some full time promoters, but I don't. Perhaps next year this will go on my "to do list". Right now I rely on ideas. Below are just a couple examples of ways I'm getting links.
* Link Contests - http://www.bizweb2000.com/banners.htm
* Partner programs - http://www.bizweb2000.com/hlpwantd.htm
* Awards - http://www.bizweb2000.com/submit.htm
Perhaps you can invent similar link generating machines at your site. The whole idea is to come up with something new and innovative. Below is an excellent example of a fresh approach to acquiring strategic links.
Recently I received the following message from a fellow in
England. With his permission I have reprinted the email message. Why? Because it was very
effective. His technique earned him some free advertising in my newsletter and a link to
Why did William's technique work. Well, aside from being original and innovative, it was generous. He had already established a link to my site and placed my banners in his rotation. He did NOT do it based solely on the fact that I would reciprocate.
When I visited his site, there it was, my banner displayed in his rotation. How could I say no to linking back to his site? His pages were professionally designed and directly related to my business.
Naturally, I'm not suggesting you follow his technique to the letter. The point I'm trying to make is this -- BE ORIGINAL. In addition to setting up link generators like the ones I use, dream something up that no one else is doing.
Now that you have a few fresh ideas, consider taking a few
weeks off from the search engine battles and do your business a favor... Get busy gettin'